As game-ification grips the car-promotion world, simple giveaways have transformed into real-world journeys and entire online communities. Chevrolet has come up with various games to launch the new Sonic, the car “that’s up for anything,” under the theme “Let’s do this”.
The brand wants you to prove that you’re up for anything by performing little tasks (like baking a cake of yourself and eating it), submitting evidence of your feats (pics, or it didn’t happen) and earning badges, Foursquare style.
There’s also a little game where people can vote on who did the badge best, and the largest number of votes gets extra points. Whoever gets the most points wins a Sonic. And some random person gets one, too.